The Ministry of Defence has announced that it is ending the e-bluey service on 31 March 2017. Since the draw down from Afghanistan in 2014, the e-bluey service has become less popular as a way for service personnel to keep in touch. The number of downloads per month has dramatically decreased from 100,000 to less than 3,000 downloads per month. With the ever-growing use of Wi-Fi and mobile data-based technology for keeping in touch, personnel are finding new ways to speak to their family and loved ones. The MOD wants to make sure that it provides the best possible support to personnel at the best possible value for money for the UK taxpayer. The MOD is reinvesting the funds used for the e-bluey service into innovative and modern ways of communicating that will be more relevant to the needs and expectations of a larger number of service personnel. Letter and parcel services for service personnel and their families will remain unaffected. The MOD takes the welfare of our armed forces extremely seriously and remains committed to ensuring that those deployed on operations are able to keep in touch with their families and friends. Loved ones will still be able to send hand-written letters free of charge via a Forces Free Air Letter (FFAL) if they are deployed on an operation. BFPO provides a range of postal and courier services in support of the UK armed forces and their dependants wherever they are in the world and will continue to do so.